Monday, September 8, 2008

SEO - Backlinks and the Sandbox

Well i'm going to assume that most of the people reading this know that backlinks are pretty much the "be all and end all" of SEO. I mean onpage optimisation is important - but without the back-links to back it up you'll never get good results in the SERPs. I just want to quickly talk about some things i've noticed.

The other day i bought 6 links to one of my sites, all with the same anchor text. Previous to buying these links i was sitting on page 3 for the keyword. Around 3 days after buying these links I thought i'd check the serps lol just for fun, i really didnt expect anything to have happened that quickly. To my suprise i was no longer on page 3... or page 2 or page 1 lol infact for this keyword i was no longer listed in the first 15 pages (i didnt continue searching lol) i assume i wasn't listed in the serps for this keyword at all. So i did some research on what some people call the google SandBox. It would appear that since my site is so new, google was a little suprised by the sudden growth in backlinks and put me in the sandbox for the keyword i was targeting.

So it's been around 3 weeks now and i'm still not in the SERPs for this particular keyword, however i have noticed something else. For miss-spelling of the keyword or long-tail keywords which include the keyword i was targeting i'm much further up in the SERPs, around position 5 infact. So it should be interesting to see where im ranked when they let me out of the "sandbox" lol.

Anyway i really just wanted to say that unless you can buy permanent backlinks, then they really arn't worth it, and will propably do more harm than good. Also if you are building links - and your site is very new (less than 6 months old), i would suggest building slowly lol maybe 1 a week? And use slightly different anchor text - still using your keywords, but in a different way.

By the way - i've found that some of the best backlinks you can get are from digg and yahoo buzz. Also comments on blogs are great if they are "do follow".

Hope to hear of any experiences you've had with the "sandbox" and paid links.

Nick

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